Many businesses periodically send newsletters by postal mail to keep subscribers current on the affairs or industry-related news, for the goal of maintaining a loyal customer base to whom they could market additional products or services. With pervasive use of the web for information dissemination, and with RSS News Feeds gaining momentum as a robust online communication tool, one must ask whether businesses are now actually better served by publishing news feeds in place of newsletters.
There are obvious convenience factors that favor publishing news feeds over newsletters: No newsletter design delays or expenses, no printing delays, no printing costs, no postage costs, no mailing lists. But are news feeds more efficient than newsletters in delivering the message? And in that case, can anyone with essentially no understanding of news feeds and with computer skills limited by sending email and browsing the web actually publish a news feed independently?
Putting aside the most obvious advantages of news feeds in the list above, an important question to ask when evaluating effectiveness of the newsletter versus the headlines feed is whether the data is time-sensitive. If the company is publishing information pertaining to such topics while the stock market, real-estate, investments, weather, new products or services, competitive analyses, product catalogs and prices (and you can probably add more to the list), the potency of the newsletter dramatically diminishes while the delay between the “event” and the delivery of the data about the event increases. If your newsletter is published every 90 days, on average the data is six weeks old! And it’s not merely that the data arrives too late to be vital that you the recipient, but also because recipients can come to know the newsletter is irrelevant with their affairs and tune out. Unfortunately, meaning it will be viewed as spam and tossed to the trash without opening. Why would I care about an investment opportunity if, by enough time I receive that advice, it’s too late to act on it? (At my postoffice, a recycle bin is provided in the lobby so you can conveniently toss away your spam without even taking it home.)
Recognizing this time-sensitivity problem, businesses have now been depending more and more on email broadcasting to a membership list. You’ve seen the come-on — “Sign up for the email list” ;.To numerous, this is viewed as volunteering for spam. Even though one does reluctantly submit their email address to those hopefully-private lists, spam filters will often trash that email, and for the e-mail that does complete (and most of us discover how effective spammers have become), the e-mail from the legitimate businesses usually gets lost amidst all that spam. Just what exactly does it matter if the company has avoided the development, distribution, and delay problems related to newsletters by utilizing email, if in the long run the message never extends to welcoming ears.
News feeds effectively overcome the shortfalls of newsletters and email broadcasts. With news feeds, nothing is ever printed or emailed, and the headlines feed is instantly available online. Recipients can volunteer for the data with out it “pushed” at them, so there is no sense of spamming related to news feeds. The audience for the data can receive that information at their convenience and can receive alerts or “signals” whenever new information is published. As an example, if you had been thinking about listening in on investment advice from a specialist who publishes a news feed, you might sign up to that news feed – without giving your email address away – and whenever new information is published, you might receive a sign and operate on that information in real time. Imagine … literally within seconds after the advice is published, you might read and act upon that new information.
If your intention would be to spam – quite simply, to send unsolicited information to others with the intent of gaining some advantage – than news feeds are not for you. Your targets will simply not stay tuned to news feeds that don’t interest them! Spammers are stuck with email and mass mailings with the hope that recipients will accidentally open the spam and get teased to the proposition by the seduction of the message.
But what about the question of publishing news feeds? Is it easy, or does it require some special computer skills? Do you really need to hire or pay you to definitely do your news feed for you personally?
The good thing is that RSS News Feeds could be incredibly simple to publish if you select the proper publishing tool. Johanna Leia Numerous tools are “out there” (some much simpler than others!) for publishing news feeds; some are online services such as for instance Enfeedia, some are programs you download. Some are free, some are not. For maximum ease, pick a news feed publishing tool you employ by filling in a simple form so that you need not learn any technical skills to make the most of the power of news feeds; it is often as simple as writing email.
How will you tell others about your news feed? In virtually any communication you do (your business cards, your website, articles you write, etc.), include your news feed address. It’s very same to an internet site address except it presents the headlines feed using contemporary browsers. (Older version browsers don’t support news feeds.) It’s common practice to set up an industry-standard RSS “button” on your own website that, when clicked, displays your news feed and provides the headlines feed address for subscription purposes (see more about subscribing to news feeds below).
For powerful promotion of one’s news feed, select a feed publishing service that provides the capacity to actually display your news items directly on your website, blending in with the look of your site, and such as the way to sign up to that news feed. On-site display of new items along with frequent posting of news is an incredibly easy way to incorporate fresh content to your website that could actually improve the career of your site in search engine results placement (SERP).
If you decide on Enfeedia to host your news feed, you can just tell others your “account name”, and they will be able to gain access to and read all your news feeds there. So it is often as simple as saying, “See my news feeds at Enfeedia, my account name is _____” ;.
What does it mean to sign up to a news feed? This will depend on the service you employ for subscribing, but typically it indicates that you specify the address for news feeds of interest to you, and the service keeps an inventory for you personally in order that you can easily read your feeds if you want … with the current news shown. With a MyYahoo personal page, you can register for alerts when items are posted onto news feeds to which you subscribe, even by cellular phone in the event that you wish.
With contemporary browsers, you can bookmark news feeds – just like you can bookmark an internet site – and get signals when new items being for sale in news feeds that you bookmark. And in its “Leopard” os, Apple integrates news feeds having its Mail program, bringing news feeds to mainstream online communication. Such moves by Apple, and by others which are sure ahead, will popularize news feeds akin to the growth in pervasiveness of websites during the 1990s.