Instagram is really a mobile app which allows users to instantly take and/or upload photos and quickly edit them using a unique pair of filters and a branded tilt-shift feature (3-D effect) that sets them apart from the rest. It’s removed in popularity faster than some other mobile app and is probably the main reason the person standing in line next for you at Starbuck’s is taking a picture of the pastry case for no apparent reason. Instagram is addictive and it includes a whole nation of iPhone and Android users hooked. And where the general public goes, your organization should follow.
If you’re who owns your company and/or the person in charge of branding and social networking, you need to be privy to the 6 Reasons Instagram is good for your organization:
1. Instagram is Instantaneous
There is no hanging around before you return to your house or office to take full benefit of Instagram for brand building how to see private account photos on Instagram. Making use of your iPhone or Android, you snap the photo, edit, upload, add an opinion (remember to #hashtag keywords), and share from your own brand’s profile within seconds.
2. No Duplicate Accounts Needed
Unlike Facebook and Google+ where you’re required to set up a long personal profile before you can setup a brand page, you’re permitted to jump right in as a brand on Instagram without any consequence. It’s a fairly easy setup process.
3. Everyone Has an Inner-Photographer
Many business owners have reached a loss in regards to using social support systems to develop their customer base for the absolute most part because they cannot have a way with words or learn how to hone their creative juices for content marketing. But everyone likes taking photos and let’s be honest – almost each of us is like we’ve a skill behind the camera. While darkroom results often prove otherwise, the ease and foolproof editing of Instagram will in reality turn you into the Herb Ritts of one’s product/service content marketing.
4. It Makes Your Brand Look Interesting
This really is the great thing about using Instagram to showcase your product/service. Instagram filters make office supply suppliers, garbage removal services, and even internet marketers look cool. Use Instagram showing off your product/service and even your corporate culture by capturing candid office moments. Instagram albums give personality to brands in a fashion that no other sharing network has had the opportunity to accomplish thus far.
5. Develop a Location Page for Your Business
Google Places and the brand new Google+ Local Pages for businesses have proven the significance of having a real location attached with your brand’s online presence. Instagram’s integration with the Foursquare location database lets you Geotag the location the photo was taken from (i.e. your place of business) allowing it to be put into the location page on Instagram. If users are browsing photos based on location and see a product of yours that appeals to them inside their area, you may have a new customer. In case a location isn’t listed, you can include your organization to the Instagram/Foursquare database.
6. It’s Easier to obtain Followers
As you can’t post links on Instagram, the general public won’t feel just like they are being bombarded with SPAM when following your brand account. If you frequently post interesting images that feature your product service on Instagram, clients are more prone to follow you there than on some other Social Network. It is going to be easier for you to build brand recognition with a larger fan base. Because Instagram easily links to your Facebook and Twitter accounts, it can help those social support systems grow for you as well. The same rules of social network marketing apply though – communicate with (comment and “like”) and follow your customers FIRST. On Instagram, they actually follow back.
Whilst it doesn’t provide the linking opportunities that numerous internet marketers are overly involved with, Instagram is the simplest and most fun-to-use social sharing network available and it can be a tremendous tool in developing your business’ brand persona and in gaining brand recognition with your online customer base.