When you have started recording your podcasts and learned how exactly to edit and publish them, afterward you need to promote them. You may curently have a small subscriber list or a group of friends that will tune in to your episodes, and that’s good. But in order to grow your audience and actually ensure it is worthwhile, it needs some promoting. Below are a few other ways to promote your podcast.
Publish it on iTunes (Apple Podcasts)
There are a lot of men and women who tune in to Apple Podcasts (formerly iTunes), including other podcasters, so this should be one of the first things you do. Even although you are not an iPhone user, millions of people are. Just having your podcast Apple Podcasts available on the market can help enable you to get noticed.
Lots of people don’t understand what podcast they are seeking and will just search for a topic or browse probably the most recently published episodes on their topic of choice. If they find yours podcast, Listnr AppSumo Lifetime Deal they might tune in to it and then sign up to through Apple Podcasts in order for them to send your new episodes to them automatically. If people find it this way, they might also let others learn about it. This is the reason it is essential to own it in multiple marketplaces.
Using Social Media
It goes without saying that nearly all individuals who tune in to podcasts are also using social media. In the event that you learn how to share your episodes on social media marketing, this will allow you to to develop your listener base as well.
Start discussing your podcast on different social media marketing sites, such as for instance Twitter, Facebook, Instagram, even YouTube. Share the web link on Reddit and use your Snapchat account to go over what your latest episode is talking about. When promoting it on social media marketing, use tags linked to the theme of the podcast, your name, title of the podcast, and the many topics you’re covering. This will help more folks to locate you and your podcast!
Have Your Own Website and Blog
You have to have a place where you are able to upload the podcast immediately and have others tune in to it right away. When you yourself have a time-sensitive topic you intend to cover, it might not get all the eye you need on Apple Podcasts.
When you first begin on Apple Podcasts, it can take as much as 2 weeks for the podcast to be approved. They usually have about a 7 day change, but it may take longer.
For time-sensitive topics, have a website where you are able to upload it, then share the links on social media. This is also a great place to have a blog where you add text set for your podcast topics, which can then get targeted and enable you to get even more listeners through social media marketing searches.
I also use links that take people to my website from my podcast. And links that take people from my podcast to my website. In SEO circles, this is called a back-link and it can help the search engines to locate you better.
Incorporate a Link in Your Google Profile
Every one of Google’s different social media marketing areas, formats, and properties are linked together and the seek out those back-links all over the Internet. So you’ll need to link your entire profiles to each other. This allows you be seen every time someone looks you up using any kind of Google methods, whether they’re on YouTube or Google. You wish to have that link in as many places as online as you will get it in order to start branding yourself and get the eye of more listeners.
As you gain more listeners through those links, it moves you farther up the algorithm into more and more searches. This permits more folks to locate you and as they do, it moves you even farther up the in the search results. It is one of the finest and fastest methods to grow you listenership!
Post it to Pinterest
One of the more surprising methods to promote a podcast is by utilizing Pinterest. This is primarily useful for images, though they could link directly to the web site the images came from. Utilize this to your advantage by posting a simple image, with the title of the podcast or topic, and some brief show notes. If someone is browsing Pinterest, they might come across your image, and then visit the web link to hear the podcast.
Include information in your Amazon Author Account
For people which are authors and selling your book(s) on Amazon, you can produce an author profile. Included in that profile, mention your podcast and then add a link in your profile that directs people right to your podcast! I know lots of people I’ve interviewed over time that fail to accomplish this. When I explain how simple it is, they’re amazed!
You is likely to be surprised how well this works. For extra exposure for the book(s), don’t forget to share them in your podcast! That helps to generate those back-links again!
They’re just a couple of simple tips to improve your listeners by promoting your podcast using resources a lot of people are already familiar with. You don’t need to buy heavy, expensive advertising. In actuality, all the advertising is doing is sending someone to your website or podcast site to “check you out.”
Do the same thing on platforms you’re already using. Instead of “cat pictures” or funny memes, use these platforms to promote your podcast! Drive some traffic from people who follow you already. In the process, you will generate additional listeners, subscribers and, perhaps, some additional revenue (which we will discuss in another article).